Advertising Executive Brings Home US Hispanic Chamber of Commerce’s 2007 Businessman of the Year Award

CINCINNATI, OH, SEPTEMBER 21, 2007 – The marketing and advertising industry was well represented during the US Hispanic Chamber of Commerce’s 2007 Annual Convention, Business Expo & International Pavilion, held September 18-22 in San Juan Puerto Rico.

For the first time, advertising executives were represented across both the Businesswoman and Businessman of the Year categories, when Ms. Nannette Rodriguez, president of VIVAMEDIA, Inc. (www.virtualviva.com) was recognized as 2007 Hispanic Businesswoman of the Year and Mr. Mike Robinson, president of LaVERDAD Marketing & Media (www.laverdadmarketing.com) received honors as 2007 Hispanic Businessman of the Year Award.

“As the leader of LaVERDAD, I’m honored to accept this award, but it is clearly a team effort. We’re not only fortunate to have a great team of global marketing experts, but we also are extremely fortunate to have been called upon to provide service and support to great companies and brands such Allstate, Crest, Pantene, Downy, Mr. Clean, Mercy Health Partners, Fifth Third Bank and a host of others,” said Robinson.

Mr. Robinson was nominated for the award by the Hispanic Chamber Cincinnati USA, and endorsed by The Procter & Gamble Company, Department of the Army, Fifth Third Bank, and Mr. John Pepper, retired Chairman and CEO of The Procter & Gamble Company.

Other regional award recipients include Ms. Aracelica Paredes, CEO of Super Mercado Del Pueblo; Ms. Jacqueline J. Baca, President of Bueno Foods; Dr. Carmen Santiago, CEO & President of Cuidado Casero Home Health & Hospice; Ms. Rosa Santana, CEO of Integrated Human Capital; Mr. Frederick R. Ruiz, Chair, Co-Founder & CEO of Ruiz Foods, Inc.; Mr. Ruben Ruiz, CEO, Financial Advisor & Author of The Ruiz Financial Group, LLC.; Mr. Alex Castro, President & COO of C&S Hardware; and Mr. David Hernandez, CEO of Liberty Power.