The Cincinnati Enquirer
LaVERDAD has been named Supplier of the Year by the South Central Ohio Minority Supplier Development Council (SCOMSDC) for its outstanding performance and achievements.
The award – which was presented on Veteran’s Day at the SCOMSDC Gala in West Chester, OH – recognizes certified minority suppliers who have demonstrated outstanding quality and service over the life of the company, and is exemplified through their strong potential for expansion and development, regardless of the prevailing economic environment.
“We are honored to have received this award for the second time in our firm’s history, and especially honored to receive this recognition on Veteran’s Day,” said Mike Robinson, president of LaVERDAD.
Robinson, a second generation Hispanic, is also a service disabled veteran who served as an Army Special Forces Officer throughout Latin America after earning the coveted Green Beret in the 1980’s. After the military he served as a global manager for the Procter & Gamble Company before launching LaVERDAD in 2003.
After 9/11, Robinson was asked to serve on the Expert Advisory Board for Middle Eastern Affairs, providing strategic communications advice related to wartime operations.
In 2007, LaVERDAD was recognized by NMSDC as MBE of the Year, and Robinson was recognized by the US Hispanic Chamber of Commerce as Hispanic Businessman of the Year, and in 2010 was honored by the State of Ohio as the Distinguished Hispanic Veteran as well as Distinguished Hispanic Ohioan.
The “Class II MBE of the Year” award is given annually to a minority business enterprise (MBE) with annual sales between $1M and $10M and has demonstrated its ability to deliver exceptional quality and service to corporate clients. Founded in 2003, LaVERDAD is an award winning Hispanic owned and certified minority business. The company specializes in bringing ethnic consumer insights and marketing strategies to Fortune 1,000 companies. Headquartered in Cincinnati, OH, they operate throughout the U.S., with a focus in Los Angeles, Phoenix, Houston, Dallas, San Antonio, Chicago, Miami, and New York. LaVERDAD provides a range of services including market research and analysis, creative design, public relations, and advertising.
“LaVERDAD is a company that the Council has worked directly with in our rebranding efforts,” said Darryl A. Peal, President of the SCOMSDC. “I have witnessed, first hand, the level of quality and expertise that LaVERDAD brings to its clients. Their success is hinged on their ability to deliver. However, their ability to provide insight on the growing minority consumer markets is a niche that is being sought after increasingly by the corporate community.”
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