LaVERDAD Marketing and Media announced today their selection as the marketing & public relations agency of record for the Ohio Hispanic Chambers of Commerce.
“Our company is heavily invested in issues of economic development and inclusion. Being a Minority Business Enterprise gives us the ability to understand the needs of small businesses and we are proud to partner with the Ohio Hispanic Chambers of Commerce to address those needs,” said Mike Robinson, president of LaVERDAD.
As agency of record, LaVERDAD will provide branding consultation, stakeholder management, cultural training, and insights which leverage the experiences of some of the top marketing and public relations leaders in Ohio. Organizations like the Ohio Department of Health, Procter & Gamble, Toyota, Cintas, CDO Technologies, Cincinnati USA Hispanic Chamber of Commerce, and Downtown Cincinnati Inc., and the South Central Ohio Minority Supplier Development Council have benefited from their relationship with LaVERDAD.
“The Hispanic community is a vibrant and integral part of Ohio’s future and the OHCC is here to help Hispanic businesses grow into their potential. Together with LaVERDAD, our mission of promoting and developing the economic Hispanic business community in Ohio will be multiplied,” said Jose “Rafi” Rodriguez, executive director of the Ohio Hispanic Chambers of Commerce.
A formal announcement of this partnership will be highlighted during the Ohio Hispanic Legislative Day on May 9, 2012 at the Ohio Statehouse and will feature Hispanic leaders from across the State of Ohio. The keynote speaker will be the United States Secretary of Labor Hilda L. Solis.
Contact: Jason Riveiro at 513.482.1814 Jason.riveiro@laverdadmarketing.com
About LaVERDAD Marketing & Media
LaVERDAD’s mission is to help brands or their agencies create and effectively market products and services that improve the lives of consumers. We do this by raising awareness, conducting research and analysis of the consumer and market, and then taking action with our clients to create campaigns and promotions with measurable results. Headquartered in Cincinnati, LaVERDAD operates nationwide with a focus on Los Angeles, New York, Chicago, Miami, Dallas, Houston, San Antonio, Atlanta and Phoenix.
About the Ohio Hispanic Chambers of Commerce
OHCC promotes the development and continued growth of the Hispanic business community in Ohio. The OHCC is committed to providing information and assistance to its membership by serving as a referral and resource center; monitors local, state, and national programs and legislation to evaluate the impact on Hispanic owned businesses; and works with corporations and government agencies to identify ways to provide opportunities for greater economic development. The OHCC works with the local Hispanic Chambers and the U.S. Hispanic Chamber of Commerce to provide special events and networking opportunities in Toledo, Cincinnati, Columbus, Cleveland and Dayton areas.