The Cincinnati Enquirer
Jason Riveiro has been appointed senior manager, media and public relations for LaVERDAD Marketing & Media in Blue Ash. Prior to joining LaVERDAD, Riveiro served as publisher and general manager at TSJ Media, one of the largest Spanish language media companies in the region with a portfolio that includes La Jornada Latina, Latinos Magazine, La Mega 97.7 FM Radio in Cincinnati and La Mega 103.1 FM Radio in Columbus. In this role, he oversaw the expansion of their Spanish-language products into multiple markets including Columbus, Cleveland, Pittsburgh, Atlanta, Chicago, Houston, and Miami.
Along with his work at TSJ Media, he provided nationally recognized leadership as the Ohio State Director for the League of United Latin American Citizens (LULAC), the oldest and largest Hispanic civil rights organization in the country, and the former founding President of the Cincinnati chapter. Under his leadership, LULAC obtained over $500,000 to fund educational programs across the country. In addition, he led the campaign to bring the 2011 LULAC National Convention to Cincinnati which brought over 15,000 attendees and over $3 million dollars in revenue to the city from out of town visitors.
He earned his bachelor’s degree from the University of St. Thomas in Houston and is currently in Xavier University’s Executive MBA 2013 class.
Way to go, Jason!