Some of Cincinnati’s most respected and successful corporations and organizations, including the Hispanic Chamber of Commerce of Greater Cincinnati, along with LaVERDAD Marketing and Media – a nationally respected Hispanic marketing and research agency – are joining forces to offer Cincinnati a seminar to raise corporate and community awareness regarding the needs and business opportunities of the fast growing Hispanic consumer market.
“Understanding the Hispanic Market: Business Opportunity or Matter of Survival,” comes to Cincinnati on Tuesday, Oct. 4, hosted by the University of Cincinnati College of Business. The event will take place from 9:00 a.m. to 4 p.m. at the Great Hall located in Tangeman University Center, located at 2766 UC Main Street in Cincinnati, Ohio on the main campus of UC.
You may register online at http://www.laverdadmarketing.com/, or by calling (513)891- 1430. The cost is $99 for corporations and $49 for nonprofits, and includes breakfast, lunch, and an abundance of knowledge and networking opportunities.
“As part of National Hispanic Heritage Month, we are proud to partner and host LaVERDAD Marketing and Media, PR Newswire, Mercy Health Partners, U.S. Bank, the Hispanic Chamber of Commerce of Greater Cincinnati, Metro and others for this timely seminar,” said Marianne W. Lewis, associate dean for Innovation at the University of Cincinnati College of Business. “The focus is particularly integral to our College and University, given our emphasis on building cultural competencies. Indeed, it is vital for students, faculty and corporate partners to gain a greater understanding of the burgeoning Hispanic market – the growth opportunities that it represents, the cultural challenges that it poses, and the potential benefits for a more inclusive, eclectic and vibrant community.”
The campaign, created by LaVERDAD and now in its third year, brings a new paradigm model to the community which allows nonprofit, corporate, academia and community organizations to come together in a way that raises awareness of the needs and the opportunities that exist within the Hispanic market. In short, the campaign demonstrates the strength and values of diversity, understanding, and a model of acceptance and inclusion. Other cities on the 2005 tour include Cleveland, Columbus, Dayton, Indianapolis, Lorain, Louisville, Pittsburgh and Toledo.